ABERDEEN, S.D. – Three Northern State University School of Business faculty members have published a collaborative case study in the Journal of Case Studies.
Drs. Kristi Bockorny, Salvador Villegas and Daniel Shannahan authored “Modes of Entry: The Best Choice for a Boutique Owner,” which appears in the Fall 2024 issue (Vol. 42, Issue 3). The decision-based case study focuses on evaluating different market entry strategies for small businesses. Students are challenged to assess local competition and opportunity as they learn to navigate the small business landscape.
“We designed this case study to give undergraduate management and entrepreneurship students a realistic look at the critical decisions facing aspiring business owners,” said Dr. Dan Shannahan. “We think this case will really help students see what goes into choosing how to enter the small business world—whether that’s starting something from scratch, buying an existing business, or going with a franchise. It’s all about understanding the pros and cons and making the best choice for the situation.”
Dr. Sal Villegas said the case study approach helps students engage with material in a practical and meaningful way.
“Using case studies in business classes has been incredibly effective for helping students step into the shoes of real decision-makers,” Villegas said. “Instead of just reading about theories, they get to explore real-world situations, weigh different options, and learn through the power of storytelling, thus making the lessons feel more relevant and memorable.”